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| Job Description : |
- Devising strategies to drive online traffic to the company website.
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- Improving the usability, design, content and conversion of the company website.
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- Planning and implementing social media strategy to align with business goals.
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- Utilizing a range of techniques including paid search, SEO and PPC.
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- Overseeing the social media strategy for the company and customers.
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- Managing online brand and product campaigns to raise brand awareness.
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- Responsibility for planning and budgetary control of all digital marketing.
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- Monitor and improve the overall PPC strategy for each client.
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- Develop and implement a successful social media and community management strategy for all clients on all the major platforms, such as Facebook, Twitter, YouTube, LinkedIn, Google+ and Pinterest.
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- Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency.
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- Evaluating customer research, market conditions and competitor data.
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- Report project progress and outcomes to clients on a weekly, monthly and quarterly basis – using Google Analytics and similar programs.
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- Review new technologies and keep the company at the forefront of developments in digital marketing.
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- Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout).
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- Suggest and implement new features to develop brand awareness, like promotions and competitions.
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- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
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- Identify trends and insights, and optimize spend and performance based on the insights
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- Brainstorm new and creative growth strategies.
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- Utilize strong analytical ability to evaluate end-to- end customer experience across multiple channels and customer touch points.
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- Instrument conversion points and optimize user funnels.
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| Qualifications : |
- Bachelor degree in Marketing or related field.
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- 3-5 years experience in a similar role.
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- A strong working knowledge of the overall digital marketing mix – Email, SEO, PPC, Content, Social & Affiliates.
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- Demonstrable experience with email marketing and lead generation.
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- Experience of managing large budgets and working with major global clients.
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- Proven ability to work to tight deadlines and manage multiple digital marketing projects simultaneously.
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- A good working knowledge of the latest Google algorithms, Google Analytics and Google Adwords.
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- Experience in ecommerce, SEO, PPC, Email marketing, and social media.
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- Previous experience in a similar digital marketing role.
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- Experience with A/B testing would also be an advantage.
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